Protective Life Insurance Company







  • Rated A+ (Superior) by A.M. Best*
  • Established in 1907
  • Headquartered in Birmingham, AL


About Protective Life Insurance Company

2801 Highway 280 South
Birmingham, Alabama 35223

Protective Life provides innovative insurance solutions and investment products designed to help clients achieve and maintain financial security. Since the formation of our first subsidiary over 100 years ago, we have remained true to our core values of quality, serving people and growth. By treating people the way we would like to be treated, our Company has been rewarded with stable, successful, long-term relationships with customers and advisors alike.

At Protective, we draw on more than a century’s worth of experience to develop competitive products and operational platforms that provide excellent customer value. Our strong commitment to the development of forward-thinking, innovative solutions to meet customers’ needs and the delivery of a superior customer experience distinguish Protective as one of the leading life insurance and annuity carriers in the nation.

Our Company’s mission and values are reflected in our core belief that “Doing the right thing is smart business®.” This is the principle that guides us in all we do. Enduring commitment to our core values combined with modern sensibilities, a solutions-based philosophy and smart, competitive life insurance and annuities products have allowed Protective to remain a leader in our industry for more than 100 years.

Protective Life Insurance Company is licensed in all states except NY.

*Independent Ratings Protective Life carries high ratings from independent rating organizations who assign ratings measuring financial strength or claims-paying abilities. They consider factors such as overall operating performance, asset quality, financial flexibility, and capitalization.

Protective Life has insurer financial strength ratings of:

  • A+ (Superior, 2nd highest of 15 ratings) from A.M. Best
  • AA- (Very Strong, 4th highest of 21 ratings) from Standard and Poor’s
  • A (Strong, 6th highest of 22 ratings) from Fitch
  • A2 (Good, 6th highest of 21 ratings) from Moody’s Investors Service