Assurity Life Insurance Company









  • Rated A- by A.M. Best*
  • Established in the late 1800’s
  • Headquartered in Lincoln, NE

About Assurity Life Insurance Company

Assurity is a diversified, innovation-focused financial services company that serves policyholders across the nation. Our company combined the strength of three longtime Lincoln, Nebraska-based insurers—Assurity Life, Security Financial Life and Lincoln Direct Life—which joined as a single operating company in 2007 under the Assurity name. Each of our original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln.

As a mutual organization, we keep the best interests of our policyholders in the forefront with an unrelenting commitment to financial strength and stability. We also strongly believe in these worthwhile traditions: supporting the Lincoln community, protecting the environment, technological advancement, collaboration for optimum results, as well as engaging in wellness activities.

Whether you are one of our valued policyholders, representatives, considering a career or just learning more about our company and products, we have the information you need.

For 125 years, Assurity has been dedicated to protecting the financial security of our policyholders. We have been able to keep our promises because of our strong financial position and the commitment of our associates to our mission of helping people through difficult times.

Based on Assurity’s financial strength, A.M. Best Company, the insurance industry’s leading independent evaluator, has rated our company A- (Excellent)* with a stable outlook. This rating is given to companies that, in the opinion of A.M. Best, have an excellent ability to meet their ongoing insurance obligations.